When did flashing labels become stylish? You simply have to look at any “best dressed” or “street-style” event gallery to see this in effect. Close-up shots of Gucci belts, YSL bags, and ‘trend’ pieces.

I think of the women whose personal style I find the most inspiring, like Caroline De Maigret and Emanuele Alt, would you know what label they're wearing if you saw a photo of them? No. But they are renowned for their personal style and you'll never see them in a glaring $500 Gucci tee.

  Image: Elle UK

Image: Elle UK

With the amount of personal style blogs around, you would think we would be seeing more interesting and inspiring personal style, alas it just seems like it's a catalyst for more cookie cutters. I want to see someone style a piece in an unexpected way, or wear something I’ve never seen before, a one-of-a-kind item – not just copying a formula they’ve seen on Instagram.

This has gotten to such a crazy point that luxury hiring sites are at an all-time high in popularity. Young girls are wasting their money hiring luxury bags just to be photographed with them. Has fashion turned into peacocking just to get your photo taken? Or to get more likes on Instagram? 

What happened to the days where you used to scrimp and save to buy those luxury items and planned on keeping them forever? The most expensive item I own is a Mulberry bag. But if you saw me walking down the street with it, you would have no idea what brand it was, or how much I paid for it. But when I saw it in the department store years ago, I fell in love, I couldn't stop thinking about it, so, the next day I bought it. I fell in love with the craftsmanship. I originally wanted to purchase a Givenchy Antigona, but today I'm glad I didn't, because if I walked down the street with it now, people would know exactly how old it was.

  Image: Natalie Off Duty

Image: Natalie Off Duty

Our brains get tricked into liking something because we’ve seen it on so many cool people. Let’s take those Gucci Loafers for example. God, I LOATHED those shoes when they first came out – but I thought about buying them because my mind was so saturated with images of them that it made me think I needed them. Same goes with the little pageboy / baker-boy hats around at the moment. I think they’re stupid, but again, I saw them on seriously cool people who rocked them, and almost thought about taking the plunge – man, I would have looked like an idiot.

In a time where nothing is really that different anymore, we need disruptors! Why are we so scared to discover our own style and challenge the status quo?

I know I’ve spoken about this before when I did a piece about Fun with Fashion, but I think it’s still relevant today, maybe even more so than before. What do you think? Do you find yourself trying to emulate Instagram / blogger outfits? Let me know your thoughts in the comments below, I’d love to hear from you.

- Caity x